content writing skill

Improve Your Writing Skill With These Six Cliche Tips

Want to improve your creative content writing skill with unique tips?

Well, for starters, if you’ve visited this page to read something like that, I am sorry to disappoint you. Here, I am not writing something never-written-before type of tips. Because that would not justify the title of the post. Cliche means something overused. In here, I offer “several times repeated” pieces of guidelines, in my own way. They carry my experiential knowledge about writing.

I hope you will enjoy reading the post.

How To Improve Writing Skill: Tips & Guidelines:

Do Some Mental Exercise

Ideas come in fleeting seconds in your mind. In those seconds, if you are not cautious, not attentively prepared, you lose them (thoughts). They’re GONE in seconds!

And this is not a new phenomenon I have shared just now. I know most of you are already aware of this. But then again, the reason for my say is – mental exercise has a lot of things to do with creating a good piece of writing. It enables you to sublimate your creativity into creating a masterpiece.

Explaining mental exercise:

It is of paramount importance to know how our brain processes thoughts.

Well, it’s not something like I used to think when I was a teenager. Back then I was of curious nature. If I recollect well, I once asked my math teacher to explain his occasional ravings in mathematical connotations. All I remember today is a letter expressing annoyance of the gutted teacher over my erratic manner was sent to my parent.

I wondered since when curiosity spelt for obduracy? Did my being inquisitive merit punishment or parental rebuke? However, the catch is – did I quit on being curious after that incident? Can’t say for sure, but I shifted my attitude from being too direct in curiosity to a veiled expression. And I loved it not to see my discrete mockery getting caught up red-handed.

I am not a certified brain specialist. Thus, I lack the skill needed to understand brain’s power to processes information. I don’t know labyrinth of which brain cells do this task.  Sort of I theorize that our brain can risk the potential danger of going insane if condemned to process countless data. Extraordinary minds could do so, but they are quite in a limited population. It’s beyond the capability of an ordinary mind of the majority. Some may argue that trained mind can handle copious data and process it like a piece of cake. But such claim still merits proof, as long as I view it. Correct me if I am wrong.

Anyway, the point is – to write anything make sure your mind is in possession of great materials.

The mental exercise has its commendable penetrative power.  Down it goes into your creativity sphere of mind and churns out ideas. It’s like cleaving open the oyster to take out pearls. Mental exercise is like a meditative way to the awareness, of the little spark in you. The result of mental exercise is not tangible but of intangible nature. It doesn’t bear physical manifestation as the ideas lie in your brain. Such discipline is a way to get into your brain and find your mojo to write a good content.

Such exercise lies in abstraction; therefore, it has but physical appearance.

To understand the importance of mental exercise, let’s try to understand thinking process of the brain.


According to THE POWER OF YOUR SUBCONSCIOUS MIND by Joseph Murphy, we have two sets of minds – conscious and subconscious.

To process information, the subconscious mind is entirely dependent on the thoughts passed on to it by the conscious region of the mind. Meaning, any thought derived from the consciousness gets impregnated in your subconscious region, wherefrom it yields the result in the physical manifestation of the intangible thoughts.

Therefore, Mr Murphy cautions readers to train conscious mind to accept POSITIVE thoughts in order to experience in your life none but the POSITIVE outcome of your actions. This is because once the thought is transferred to the subconscious region, it is bound to get manifested in physical equivalence of its nature (good or bad). That’s why Lord Budha once said – We become what we think.

As a matter of fact, the subconscious mind is free from differentiating your thoughts from being positive to being negative. You can also say it doesn’t question if the thoughts relayed by the conscious mind are of positive or negative nature. The process is like getting instruction from the conscious mind and start working on it without asking if it stands corrected or not.

This is why the subconscious mind is called irrational or subjective mind.

In the mental exercise, you have to train your conscious mind to accept positive thoughts so that such thoughts bear their impressions positively on the mental canvas of your subconscious mind. Such practice won’t deliver an instant result and so, if you are about to write something on an urgent basis, perhaps this tip won’t work, considering thought transformation through mind play is not an overnight success.

Then what’s the real deal here?

  • Train your mind to figure out best ideas faster.
  • Recognise relevant idea out of the countless thoughts
  • Prepare strategy
  • Do a lot of thinking, and analyse and evaluate the ideas processed thus
  • Conclude your thought and stick to write around it, making sure not to invite aberration in the process

Have Your Say, If You’ve Something to Say.

If you remember, the discipline of how to speak and when to speak in a situation was a key lesson we were indoctrinated during schooldays by our teachers. Even parents taught us certain speaking manners and today most of us feel thankful for the good parenting because of which we at least exercise the courtesy of expressing gratitude to someone for their kindness/help/favour. The reason being we were disciplined to be consciously aware of our deeds and their eventual consequences. This kind of discipline is what you need in your writing. Engage consciously what you do.

Writing, I mean the professional one, involves disciplinary engagement of your consciousness. Aberration from the main narrative would jeopardize the FUN of it, and to a larger extent, the SPIRIT of your writing. When we write, most of us make the same rookie mistake – beating about the bushThis is a veiled reference to being indisciplined with your writing.

We bloviate facts when we practice nothing before writing. I mean when we do not engage our reasoning faculty of mind to brainstorm ideas based on segregating what’s worth from meaningless thoughts.

The point being –

When you don’t have something to say, do not try to write it. It will just ruin your time and the time of your readers. What’s the use of reading something that doesn’t make sense? Would you read this piece of stuff if the meaning of it holds no sensible ground?

Even in SEO content writing, one must understand the value of knowing something. For instance, will your writing be of any help if it provides generic tips about the benefits of search engine optimisation?


  • Never write if you don’t have something good to say.
  • Never write if ideas you have on your mind do not yield unequivocal (clear) thoughts.
  • Never write with the mind clustered with a train of broken ideas.
  • Never write if your mind has consumed too much information to write down anything clearly.
  • Never write if you have nothing to say that means what you mean.
  • Gather ideas from relevant sources on the Internet. So long you are out of ideas, writing means wasting the time.

Write a Compelling Title

What’s the secret to the success of leading brands?
  • Do they spend a lot of money on their hard-hitting campaign?
  • Do they run smart social media campaigns?
  • Do they know things better than you?
  • Do they do things smarter than you?

The answer to above questions could definitely lead to a conclusive understanding that it might be true that your competitors do things smarter than you. Which is why their products are the obsession for most shopaholics.

Well, that’s not entirely true.

What makes their brands being more attention-grabber than those of yours is their COMPELLING TITLES by which they communicate with their prospects!

Nokia once stole the show with the headline – Connecting people. Nike is famous for “Just do it!”. You can find many compelling titles of today’s hotcake products in the market.

Compelling titles have the magnetic pull. You get attracted to it because it triggers your emotional response.

I have written a detailed article about this, titled “How to write compelling ad slogans”. You can find information about the importance of compelling titles and how they trigger a great emotional response from the prospects.

In brief, just make sure when you are to write something, start with a great title, something your prospects or targeted readers could not help but feel compelled to have a look on your article or blog.

A powerful title has its privilege that comes in the form of massive traffic influx on your website.

Make Writing SEO-friendly

I know you might be thinking that in this era of increasing importance of content, who the hell talks about search engine optimisation? It’s kinda long gone practice.

Well, I do.

And let me tell you, why?

I don’t believe the rumoured statements peddled by who-knows-what, but I believe that significance of SEO is still irrefutable. Search engines still value the content optimised for its intended readers, and in accordance with its guidelines. And one of the guidelines of Google search engine is to avoid writing keyword-stuffed content.

To write SEO-friendly content doesn’t mean in any way to say that you should be a search-engine-pleasing writer. I know this trick will backfire. Nobody likes such content, not even search engine bots.

SEO-friendly content helps your content to rank faster in Google’s SERP, meaning Search Engine Ranking Page. It determines how faster your article or blog comes up on a search query of your targeted readers or audiences. By following a certain agreeable set of SEO rules, you would be able to write high-quality content that would please, both your readers and search engine.

Some benefits of SEO-friendly content include:

  • Better chance to rank your content faster on Google than those barely optimised, SEO per se
  • Enhanced visibility of your content
  • Lags behind the articles in ranking in Google compared to those articles containing no substance

Overall, SEO simply helps your quality content get a boost in search engine ranking. That’s it.

Understand Who You Write For

When you visit, for instance, a medical website, what kind of information do you see there?

  • Political news?
  • Entertainment gossips?
  • Hypothetical assumptions?
  • Medical information?

I am pretty much sure that you are seconding the last option.

However, the important question to ask here is – why the last option? And the answer is – because it is what concludes the relevance of the website, to address right audiences. Those audiences who love to read the medical writing or want to know curative tips for certain diseases. You can also say, they love to be familiar with certain home remedy tips for curing normal illness etc.

In creative content writing, whether you write SEO content writing or general kind of stuff, it is of paramount importance to make sure that you are aware of who you write for.

This can be understood in the following questions:

  • Will my article about Achilles heel of artificial intelligence afford any meaningful result for the readers who want information about the financial crisis of Smart City, an initiative launched by existing government of India a few years back?
  • Will the same article mean anything to anyone who otherwise longs for a different type of information to slack his/her curiosity?

The above-mentioned questions underscore an undeniable caveat advising you not to write for random audiences, those people who want to read something in contrast to what you offer. I dare say that success of any hard-hitting ad campaigns of leading brands fall flat and doesn’t afford the desired result in light of being meaningless to their targeted audiences or the fact that they proposed (inadvertently) to wrong audiences.

Suggestion – Never write for FACELESS audiences. If you are not sure of the readers you are said to write content, better ask than assuming the role of being proactive in your creative expression. After all, you can’t please everyone.

Brevity Is The Wit Of Writing:

This is one of the most important tips any would-be writer must follow. Even the experienced writers get carried away in their emotional outbursts while writing and end up writing (unnecessarily) bloated content.

Well, it doesn’t mean to forbid you not to be elaborative in your say, but there must be a LINE bordering between what you say and in how many words you say it. To say in brief, if something can be said in less than 50 words, don’t stretch it up to 200 words.

The benefits of brevity in writing:

  • Easy to follow
  • Sounds good to read
  • Least room for grammatical mistakes
  • Make you less prone to committing contextual errors
  • Boost up your readership counts
  • Make your content pleasingly readable
  • Increases readability factor of your content
  • Make your content shareable.

Suggestion – If you find it hard to prune your copious thoughts into writing a brief content, first of all, let your writing free-flow. Once you’re done with the manuscript, proofread it and remove unwanted texts.

Other Common Tips For Writing a Good Content:

  • Don’t take criticism too hard upon yourself. Think you are not supposed to please everyone.
  • If possible, try to support your say with relevant links or references to make your write-up sound more credible.
  • Keep your tone professional, balanced. Do not use expletives just because someone pissed you off.
  • Check your content carefully. Proofreading is what makes your stuff sound good in its grammatical context.
  • Use of a couple of relevant keywords.
  • Highlight main points of your writing. It increases its readership counts.


To write the best content is not possible to happen unless you keep on writing. The intention should be to leverage on all possible helps you might get from other writers or your mentors. To improve your writing skill, you should definitely not engage into the search engine pleasing tactic. Make sure you avoid writing bloated content. It’s the great turn-off for readers. Understanding who you write for can give you a right direction. It would be wiser of you not to get carried away and include informative details aiming to supply a lot of details for your audiences. An informative detail is what concludes a great writing.

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