Content writing skill can be improved by following certain guidelines, including being brief and to the point in your narratives. The significance of brevity in writing is undeniable. In fact, brevity is wit and soul of every type of (technical or non-technical) writing. I upheld this wisdom since the time I chose writing my professional carrier almost 7 years back. Those were the days when I had to subjugate myself into willful command of my former employers. Their instruction was to exaggerate and bloat the content. Appeasement to search engines was must then. I had to do it. Even though it made no sense sometimes. But compliance was mandatory.
Yet, what was unchangeable of my individuality as a writer back in those days was clinging to “Readers come first” principle. I was aware that pleasing search engine was futile. Satisfaction of the readers was important. It concludes the virtue of your craft.
To say otherwise, I fell in love with the idea of “What if readers are presented with good content that is brief and brilliant? Wouldn’t that be exciting?”
Sure, that fascination drew me closer to appreciating the value of my content even more.
Here I am sharing some tips about how to improve content writing skill without going much into elaboration. Yes, this piece of writing is going to be less discursive. Though, if you want to read some smart pieces of advice on improving your content writing skill, you can read my previous post: Improve Your Writing Skill With These Six Cliche Tips
TIPS TO IMPROVE YOUR CONTENT WRITING SKILL
CURATE IDEA FIRST
Once my English teacher told me that how we act upon is not always on the spur of impulse but sometimes the call comes from an inspiration. And such inspiration is deeply-rooted into the interior structure of our conscience. We churn ideas out of that realm. In terms of content, I call it a vital process of ideation.
I am of the belief that writing comes quite later but it is the idea that needs to be curated in your mind first. Professionals these days call it brainstorming. I suggest brainstorming interesting ideas will reinforce the quality of the content you write. Further, it will reward you with the benefit of knowing a subject in its detailed perspective.
Suggestion: Curate/brainstorm best idea. This is a key preliminary process of writing a good content or improving your content writing skill.
SELECT UNIQUE TOPIC
Suggestion: Choose an eye-catching and interesting headline for your content.
HAVE SOMETHING TO SAY
Writing something that doesn’t make sense is actually the beginning of destroying your carrier as a writer. Train your mind to have great materials in reserve and maximize them in creating the best content that would charm and enlighten your readers. To improve content writing skill, be meaningful.
Suggestion: Write if you have something good to say to your readers.
BE SHORT AND TERSE
I personally believe that most of the readers do not long for an overtly lengthy piece of writing. Well, it is hard to argue which content can attract readers and which one deserves negation of readers. So, the middle ground approach here, to improve content writing skill, is to write short and concise content replete with sufficient quality information. Content that succinctly represents your viewpoints and voices your opinion effectively stands a better chance of educating your readers convincingly and going viral than the content which is annoyingly bloated.
Moreover, content, in brief, is more comprehensible (understandable) than the one full of long-winded narratives.
Suggestion: Write interesting facts but represent them in a nutshell.
KEEP YOUR TONE PROFESSIONAL
When you visit a doctor for a medical advice or treatment for a certain disease, does the doctor abuse you or treat you with professional courtesy?
Well, I know you know the answer because nobody appreciates ill-treatment at all. The point is professional courtesy has its own beauty that draws your readers toward your content. Understand that nobody loves to being rebuked like a mad professor in the classroom. To convince your readers with facts of your content, besides good content writing skill, you must dress your attitude with fine professional courtesy as well.
Suggestion: Write good content but ensure you voice your say sweetly and professionally. Avoid expletives, do not use jargons, and be conscious of the sound of your words.
HIGHLIGHT KEY POINTS
If you think certain points of your write-up deserve immediate attention of your readers, highlight them. I call it a fine approach to helping the readers get the gist of your content on prima facie. Because the next thing you know is your readers clinging to each word of your written stuff with an unquenchable thirst to know more.
Suggestion: Bold or underscore key points of your article/blog for your readers to get the gist of your piece right away.
KNOW YOUR AUDIENCE
In writing, it is very, very important to understand your readers. Who you write for is better than what you write of. A lot of impressively-worded content on the web world never made to the limelight just because they were written for faceless audiences.
Suggestion: Understand your audiences and write for them.
PROOFREAD YOUR CONTENT
Once you are done writing a draft, make sure it is properly proofread. It is the ultimate way to weed out mistakes associated with grammar, context or phraseology of your craft. For instance, most writers (unwittingly) make a grammatical mistake about “Subject-Verb-Agreement” which sounds ridiculous at reading. It is not only grammar; proofreading helps you spot contextual mistakes, if any, in your content. Basically, proofreading is all about fixing the loose ends to make your craft sound acceptable.
Suggestion: Check spelling or any mistake like grammar or contextual error of your craft carefully before publishing it. Ensure removal of superficial words and other unnecessary wording of your craft.
SUPPORT YOUR SAY
In order to avoid content being rejected on the basis of no-evidence against what you have proposed in your say, it is better to support your statement with some links targeting to those websites broadly popular on the internet as the source of quality and trustworthy information. For instance, you can link certain paragraphs of your content to Wikipedia or any similar reputable source to vindicate your say, Wikipedia is a famously authentic source of information on countless subjects.
Suggestion: Support your say/viewpoints expressed in your content through some quality links to reputable websites. That way, you will convince your audiences that what you say is not a groundless rhetoric of a subject being covered in your writing.
DO NOT PLAGIARIZE
If you have written something that is actually the work of an anonymous writer whom you have not credited in your write-up is called plagiarism. It is a very wrongful deed: morally and professionally both. I call it depravity of writers who plagiarize content of other fellow writers and then boast the stolen craft as their brainchild.
Write fresh and good content on your own. If you like the idea of a fellow writer and want to quote it in your content, ask his/her permission. Never forget to credit the original source in your content. One of the best tips to improve content writing skill is to write original and non-plagiarized content.
Suggestion: Do not steal the content of other writers. Seek permission of a fellow writer if you love his craft and want to quote the same in your writing. Ensure you credit the original source of your write-up to avoid copyright strike or similar cyber threat triggered by infringement of someone else’ digital property (published write-up is the digital property of the original writer).
OTHER KEY POINTS:
- If you think the knowledge of your grammar is not up to the mark, better have a professional to look on your draft. It may invite some monetary charges which are worth the deal than being ridiculed for embarrassing grammatical mistakes in your content.
- Keep your write-up easy to understand and follow, considering not every reader’s vocabulary is richly profound. Even though you use difficult words, bracket the same with their easy to understand supplements for readers to understand your say.
- The ultimate purpose of your writing should only and only be informing your readers, not telling them your sob story or the blithe of your scholarly achievements.
- If you know the reactivity of your readers or their behavioural patterns as to what content fascinates them most, believe me, this knowledge will help you tremendously in improving your niche as well as entertaining your audiences nicely.
- I favor grammatical accuracy in every type of content writing but do not get obsessed with it. It is okay to be not 100% perfect in grammar, for that will kill your creative expressions. Weed out basic grammatical mistakes.
- If you can manage, ensure to include some funny connotations in your content, considering everyone loves something that may tickle their funny bone.
How do you like the content? Feel free to share your feedback. How would you like to suggest would-be writers to improve their writing? Share your opinions and let the world know the expert advice of yours.
Note – Information shared herein is based on subjective comprehension of my experiential insights as a writer.