Do you know content writing can boost your brand’s engagement in a lot better way than you could have imagined? The fact of content writing being a “must-have” necessity has driven brands to choose it to succeed in this digitally-driven market.
Sadly, most brands are still preoccupied with the notion that investing in content is a “money-draining” approach. This makes them believe that content-investment it is not sagacious from a monetary perspective. This type of negative thought is not a new phenomenon. It is deep-seated among most brands today. Companies prioritize revenue-generation process. Therefore, they tend to favour a downright rejection of something like content writing. They mock it as a futile investment, believing the profitable result out of such an approach is not delivered fast. THAT perspective is what dissuades most companies not to go for content writing.
Is that really so? Does content writing afford no worth for a company’s investment? Does it count nothing?
Well, negativity is surely the most powerful dissuading factor that convinces almost everyone not to choose something profitable scope of which is nearly a fat chance. This is the reason most brands get conciliated to this negativity about content writing, that it is not a safe investment.
However, the fact is – any business you operate on the web world needs traffic influx. The massive one to popularize your brand on the internet. Look at Flipkart, Amazon, and related e-commerce giants today. They have a pervasive presence all over the web world, and (engaging) is one contributory factor which has catapulted their popularity to a wordless imagination.
The ulterior motive of any “website-sponsored business” online is to propel a massive influx of traffics to its designated web pages. However, it doesn’t necessarily second its business in its entirety. It is bound to serve different purposes as well. For example, there is this goal of having improved SERP (Search Engine Results Page) in Google or other prioritized search engines. There is the purpose of boosting conversion rates.
And of course, there is the goal for being a trusted supplier of informative and quality pieces of details about subjects encompassing multifarious genres of technical and non-technical domains in order to improve the site’s viewership counts, domain authority, and retention rates of inbound traffics, to say the least.
So in brief, we can say, a website-sponsored business serves you with benefits, such as:
- Improved SERP in Google or similar search engines of your branding purpose.
- Higher retention/engagement rates of inbound traffic.
- Improved domain authority.
- Leads generation.
- Trusted domain for a quality piece of information.
Brands favor inclusion of every conceivable key factor in their marketing campaign that is supposed to actualize their business purpose of getting positive response from the targeted prospects. these factors range from copywriting engaging ad slogans to emailing invitations to the prospects and brainstorming unique ideas for maximizing every advertising channel like print media or a digital one, in order to persuade even the impassive prospects into liking your brand.
The role of content, in this regard, is like a linchpin of a cart to keep its wheel in motion. it is one of the most important, viable and inseparable parts of your marketing campaign or brand promotion activity on the web world. It is a key catalyst assisting your business to communicate its underlying message to the prospects. This voiceless medium for your brand promotion lends voice to everything you manage through the website-way of doing business.
Content addresses the immediacy of your brand’s requirement in relation to a higher ranking, engagements, and visibility. for a purpose like leads or revenue generation, content is a viable part.
Basically content entails a lot of benefits for your website-sponsored business, including the listed below 5 benefits being briefly described in the following manner:
Five Unmistakable Benefits of Content Writing for a Brand:
Quality-enriched content draws the attention of readers from different sources online. It’s like being drawn to by a magnetic pull of something. As a result, traffic-pool on your site or the destination page of your content gets stacked up. Depending on how interesting and valuable the content, traffic density gets increasing, thus mounting up page views to the point of creating an impressive engagement growth. Such practice, if continued for certain months, would boost your brand engagement rates to a considerable degree, making your business being considered as an authoritative figure in your niche marketing.
Content as a brand engagement developer
What develops brand engagement? A question like this underscores an immense necessity of those essentials a brand must have for its ubiquitous presence on the web. In this challenging digital marketing landscape, content is one of the most important factors helping your brand to build its engagement potential.
Before we answer, let’s understand what brand engagement is all about.
To Wikipedia, “Brand engagement is the process of forming an emotional or rational attachment between a consumer and a brand. It comprises one aspect of brand management”.
And this holds true.
If your website has traffic pool in substantial measure, it means it is trusted either emotionally or rationally by users who are simply there for a purpose. And this purpose is not that you have a gorgeous-looking website, but rather it serves their purpose of being there.
Content is one of the most powerful tools materialising your brand’s desired goal of having an improved engagement. With quality content on your site, the attention of your targeted audiences is naturally drawn to it. It must be noted that the ulterior motive of any user visiting your site is not to get impressed how your domain looks on the web, but rather how it serves them well.
Content represents your brand’s soul to visitors. Your thoughts or viewpoints are sublimated. Visitors get inspired by your story. Content helps them believe in your story. I believe if your site enjoys the profusion of readers-centric content, it will well enjoy an endless period of better engagement. The thing that matters here is – you must know how to craft content driving maximum traffic to your site.
It takes years for a brand to eventually build up ‘trust’ for its prospects. No matter how rich and magnificent your business looks on the web, lack of trust among your targeted customers soon dulls its spotlight.
Content, in this regard, serves a greater purpose for your brand.
If you continuously share informative content in blog and article addressing questions or certain quandary of your audiences, very soon you earn their trust.
Your targeted audiences, impressed by your quality content, tend to value your brand as an authentic reservoir of highly valuable information. They continue to flock on your site and eventually become regular visitors based on the trust they have for you, thanks to your content marketing and continuance by which you had initiated it.
How long it takes to build trust?
That depends on the quality of writing and persistence involved. Persistence surely trumps success and so it must be incorporated into your content marketing. In other words, never take a pause on your content sharing activity. Never dulls its continuance in replacement of howsoever important is something. Your targeted audiences must be fed with something unique and interesting to stay engaged.
Trust is really difficult to build these days. With countless sites resorting to hard-hitting campaigns, to rank your brand over the spotlight of competitors is an extremely difficult chore. The reason is – close to 2,527,635 blogs are posted every day. This figure is conclusive understanding of how difficult it is to make your blog stand out from the millions.
Under such circumstance, being persistent is one credible yardstick you must adopt in building trust for your brand. Content sharing should be your consistent practice. However, it doesn’t mean to state that you should share something not meaningful. If there is a week-long gap between your old blog and a new one, it is not bad. This is so because being persistent with substandard content will not result in better engagement on your site. Moreover, the practice will backfire, with Google penalising your site as an unauthentic domain.
Visibility and Ranking
In the vast digital marketing landscape today; being recognisable and visible matters considerably a lot. However, it must be noted that content must be non-plagiarised, quality, informative, and understandable to generally all types of your targeted audiences. It should be born in mind that generating content with a labour-intensive task for faceless audiences will not bear fruits for your branding, rather the ‘backfired’ result of thankless ranking of your website on the search engine will be the nemesis in your brand’s fate.
To say otherwise, write content for a right audience, not for the faceless one.
Improved Brand Value
One of the most unmistakable benefits of quality content is to bring forth an improved level of brand value for your company on the web. Readers and targeted audiences feel drawn to informative and quality-coated content which consequently reinforce traffic pool of the website, thereby increasing the value of your brand as inbound traffic trusts your brand as a source of valuable information. As a result of such an established trust, the value of your brand is increased considerably.
Higher Conversion Rate
Best content written by experienced and educated writer can truly empower potentiality of your brand, making it an absolute delight for your customers or targeted readers. The point is good textual or video or Infographic content establishes brand engagement power allowing for a substantial measure of conversion rates eventually. In plain words, quality-powered texts on your website allow users get enlightened, driving them to your site in more numbers, which results in a greater likelihood of conversion into potential leads.
Conclusively, content, if written well, striking the right chord, and is informative, can transcend growth of your brand or its values to an exceptional degree. Make sure you hire a great writer who does quality content writing if generating high-quality content is not your forte or you want it to be generated by rather a professional writer.